When I founded App Cubby in April of 2008, my vision was to create a suite of data logging apps for the iPhone. App Cubby was to be a ‘cubby’ of apps, and each app a cubbyhole for data. The name always felt a bit juvenile, but the metaphor was just too great to pass up.
I released Trip Cubby in August of 2008, then Gas Cubby that November, and Health Cubby the following January. I was incredibly proud of my work and all three apps were quite well received. But over time, App Cubby branched out beyond data logging apps, and the wood themed icons and interfaces that were once so fresh and beautiful began to look rather dated.
Within a few months of launching the new App Cubby site in October 2011, I was daydreaming about new branding and another complete redesign of the site. Then in the spring of 2012 LogMeIn launched Cubby App in the App Store and it became apparent that it was time for me to move on.
After months of search and deliberation, and many more months of work with several talented artists, I’m thrilled to announce that App Cubby is now Contrast and has a brand new website at contrast.co.
I’m a bit sad to leave the App Cubby name behind. It has, after all, been like part of my family for these past 5 years. However, I think Contrast is a much better fit for the projects I’m currently working on and the vision I have for the future of the company.